In the real estate market, as in life, the first impression counts. In order for it to be positive, it must be prepared before the real estate process begins. An apartment with dirty windows, walls requiring renovation, where there are a lot of unnecessary items, will certainly not encourage potential buyers to buy.
Property cleaning is one thing. The second and more important issue is the order in its legal status. In order for a property to be sold, its legal status must be regulated. A conveyancing solicitor is the best solution there.
Effects
Presenting a property that is not prepared for sale can significantly extend the sales process and result in a lower transaction price. In the case of an unsettled legal status of real estate, entering into a transaction may not be possible.
Solution
It is worth checking in advance whether the legal status of the property allows it to be sold. All activities related to the regulation of the legal status, as well as the supplementation of missing documents should take place before the start of offering real estate on the market so that it is prepared for the client with cash who wants to make a quick transaction.
If there are no formal obstacles to the sale of real estate, it is worth considering whether its appearance will encourage you to buy customers looking at it. The absolute minimum that must be done before commencing the real estate offer is to clean it up. Often, the appearance of the property can significantly improve the painting of the walls to a light color and removal of parts of the equipment.
Both in the case of regulation of the legal status and technical preparation of the real estate for sale, a professional broker will help you.
Poor promotion of the offer
Even the best-calculated offer price of a property is of no avail if the offer does not reach potential buyers. Proper promotion of the offer is a compromise between the reach of advertising activities and advertising costs.
Effects
Too bad promotion of the offer will make the sales process significantly longer. A large part of customers who may be interested in our offer will never know about it. Thus the likelihood of achieving a satisfactory price will drop significantly. Insufficient visibility of the offer on the market, in the case of less liquid real estate, may even mean that there is no chance of finding a buyer.
Solution
It is worth selecting the media in which we advertise our offer in terms of the target group to which it is to reach and prepare a plan for the promotion of the offer. The most reasonable solution seems to be establishing cooperation with a large network of real estate offices. Large offices with dozens of branches across Poland cooperate with virtually all major media that post offers for the sale of real estate, including Internet portals. In addition, the offer will be presented to a large database of clients seeking real estate. In this way, we will pass the cost of advertising the offer to the real estate office, which we will pay only after achieving our goal in the form of real estate sales.